Meta Ads
Ads work when you tap into what your audience actually cares about—then clearly and convincingly show how what you offer makes their life better.
Plum Guide
Client: Plum Guide is a premium vacation rental platform that handpicks exceptional homes in destinations around the world, offering travelers a consistently high standard across every stay.
Static Image Ads
(three variations)
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Showcase Plum Guide’s premium standard in a single-frame format while differentiating it from typical vacation rental platforms that rely on volume over quality.
Solution: I developed three angle-driven variations centered on exclusivity, emotional payoff, and consistency/trust—each reinforcing Plum Guide’s selective standards and elevated positioning while giving the brand distinct messaging territories to test.
Carousel Ad
(three-slide sequence)
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Communicate the breadth of Plum Guide’s offerings while maintaining a consistent premium perception across very different destinations and travel experiences.
Solution: I created a three-slide sequence spanning tropical, mountain, and city stays, pairing each setting with a distinct emotional appeal while reinforcing one consistent message: wherever you go, every Plum Guide stay meets the same elevated standard.
Wondercide
Client: Wondercide is a pet and home care brand offering plant-powered flea, tick, and mosquito protection designed to keep pets, families, and the places they live and play as safe as possible.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Bring a more relatable, pet-parent perspective to Wondercide’s product- and feature-focused pest protection messaging while preserving the brand’s plant-powered positioning.
Solution: I centered the message on a familiar reality of life with dogs: outdoor adventures can bring unwanted hitchhikers home. The concept connects Wondercide’s flea and tick protection to that everyday concern, turning a functional product benefit into a relatable reason for pet parents to care.
Paleovalley
Client: Paleovalley is a health and wellness brand offering nutrient-dense snacks, supplements, and superfood products made with high-quality, whole-food ingredients.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Paleovalley’s Bone Broth Protein advertising emphasized clean ingredients and functional benefits, leaving an opportunity to address another important part of the experience—actually wanting to drink it.
Solution: I repositioned the product from something consumers have to force themselves to drink to something they can genuinely look forward to—directly addressing familiar protein-powder turnoffs like chalky texture and unpleasant taste with a simple “get-to, not have-to” message.
Pelsbarn
Client: Pelsbarn creates thoughtfully designed dog beds and travel products focused on giving dogs comfortable, supportive places to rest at home and on the go.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Pelsbarn’s advertising emphasized product features and the comfort they provide dogs, leaving an opportunity to explore what that comfort means emotionally for the person who loves them.
Solution: I shifted the perspective to the pet parent’s experience of seeing their dog completely settled and sleeping soundly. The concept turns physical comfort into an emotional payoff: the peace of knowing your dog is so comfortable, they don’t need to keep getting up, shifting, or searching for a better spot.
Cliganic
Client: Cliganic is a clean beauty and wellness brand offering organic, sustainably sourced essentials—from essential oils to skin and hair care—with an emphasis on purity, transparency, and accessibility.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Differentiate Cliganic’s essential oils in a crowded wellness category by giving consumers a compelling reason to care about the quality and purity behind the product.
Solution: I brought ingredient transparency to the forefront, connecting how people actually use essential oils—breathing them in and applying them to their skin—to Cliganic’s purity and quality standards. The result turns product proof points into a simple trust-building message: know what’s in the things you use.
Pet Gear
Client: Pet Gear is a pet products brand offering carriers, strollers, ramps, travel gear, and other solutions designed to make everyday life with pets easier and more convenient.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Move beyond the carrier’s practical features to connect with a bigger reason pet parents use it: making it easier to bring their pet along instead of leaving them behind.
Solution: I positioned the carrier as a tool for togetherness and freedom, shifting the focus from simply transporting a pet to enabling more shared experiences. The concept turns portability into an emotional benefit: when bringing them is easier, saying “yes, they can come too” gets easier.
Earth Rated
Client: Earth Rated is a company dedicated to making products for cleaning—and cleaning up after—pets, including poop bags, wipes, pee pads, toys, and other everyday care essentials.
Static Image Ad
[Spec] Concept, copy, and design by K7 Elite
Challenge/Need: Earth Rated’s pee pad advertising focused on functional benefits like absorbency and leak protection, leaving an opportunity to speak to the human experience behind pet accidents: stressful cleanup, stains, smells, and disruption.
Solution: I shifted the focus from what the pee pad does to what it takes off the pet parent’s plate. By connecting practical protection with relief from the stress and hassle of accidents, the concept turns a functional product into something that protects both floors and peace of mind.